Beautiful and Well Made: the demand is growing for Made in Italy in emerging countries

A research presented by the “Confindustria” Studies Centre on 5th May this year, pointed out a growth leading to double figures over the next 6 years for products “Made in Italy”. The demand will arrive from the emerging countries such as Russia, The Emirates, China, whereas Asia will have the best performance (+57% in the medium term). These products, summarized in the acronym BBF (beautiful and well-made) are “made – up of medium – high level consumer goods, characterized by design, attention to the quality of materials and manufacturing processes.” Hence, there are good opportunities for enterprises within sight in the medium term. Above all, the furniture industry will be particularly attractive to the new wealthy Russian class, geographically close and “not culturally distant, with marked sensitivity to cultural, historic and artistic issues that often refer to Italy.” We are ready.